This area rug brings a serene, organic aesthetic to your home with its sculpted geometric design. Hand-tufted from 100% wool, it features a dramatic high-low carved pile that creates a dimensional, beveled effect across the surface. The plush texture provides a springy feel underfoot while softening hard surfaces like tile or hardwood. Its earthy, subdued tones help create a tranquil atmosphere in any space. The durable construction holds its form even in busy areas, maintaining a structured and refined look. Plus, it features a cotton backing for added stability. We recommend pairing this piece with a rug pad to prevent slipping.

Love it so much even better in person seriously. Jed. Brooklyn, NY. Wed Nov 19 2025

The Craven Collection is a hand-tufted area rug based on designs by Leanne Ford and made in collaboration with Loloi. Ford sketched classic stripes and checkerboards with an organic, free-flowing hand. The design comes to life with subtle space-dyed wool in creamy neutrals and rich, earthy tones. This collection is made of wool in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers’ communities. Some shedding is expected and a natural characteristic of wool rugs; we recommend vacuuming frequently without a beater bar.

Beautiful rug, high quality and is perfect in the living room. With the cost.. Nancy. Boise, ID. Tue Jun 02 2026

Two stars because it is a Super soft rug. However there is a big spot on the middle of the rug that is a different color than the rest of the rug! It’s like they wove in a different color fabric that is shorter and literally a different color. Looks awful!!! Looks like a stain on a brand new rug. Returning it, especially considering the price!. Samantha. Abq. Tue Jul 21 2026

Handmade in India from a wool/viscose blend, this tufted area rug has a subtle stripe pattern that's sure to turn heads and inspire compliments wherever it sits. Offering neutral hues of ivory and blue, this design is easy to add alongside a variety of decor styles and already established color palettes. To make the most out of your new rug, we recommend pairing it with a rug pad (sold separately) underneath for added stability, and to protect your floors from scuffs and scratches.

Great quality, color is exactly what I was hoping for.. Margaret. TX. Mon Jul 20 2026