Wool wonder. Our hand-loomed area rug is crafted from plush wool, creating a cozy and inviting texture underfoot. The cotton backing enhances its durability for long-lasting enjoyment in your home. Floor heating is safe, it's an ideal choice for warming up chilly spaces. Plus, the versatile design works beautifully in any room, from the living area to the bedroom. Remember, a rug pad is recommended to keep it in place (sold separately).

I just got my rug and the color is true to what the pictures are on the website.. Carol. Oviedo, FL. Sat May 23 2026

The Craven Collection is a hand-tufted area rug based on designs by Leanne Ford and made in collaboration with Loloi. Ford sketched classic stripes and checkerboards with an organic, free-flowing hand. The design comes to life with subtle space-dyed wool in creamy neutrals and rich, earthy tones. This collection is made of wool in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers’ communities. Some shedding is expected and a natural characteristic of wool rugs; we recommend vacuuming frequently without a beater bar.

Beautiful rug, high quality and is perfect in the living room. With the cost.. Nancy. Boise, ID. Tue Jun 02 2026

Maintain the rug by vacuuming with suction onl, spills and stains should be treated by a professional cleaner.

The Fleurette collection is made with soft, durable polyester into a flatweave rug. Made in India, the understated space-dyed design and substantial flat-woven pile make for an effortless layering piece. Fit for any highly visited area indoors, the Fleurette collection is easy care, pet friendly, and fade resistant. The colors are inspired by earth and water tones making it a great neutral area rug.

This is a nice soft rug. It’s casual in style and the color is much lighter than it looks online. Seems to be made well also so far.. Sandra. Brewerton, NY. Tue Jun 02 2026