The Craven Collection is a hand-tufted area rug based on designs by Leanne Ford and made in collaboration with Loloi. Ford sketched classic stripes and checkerboards with an organic, free-flowing hand. The design comes to life with subtle space-dyed wool in creamy neutrals and rich, earthy tones. This collection is made of wool in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers’ communities. Some shedding is expected and a natural characteristic of wool rugs; we recommend vacuuming frequently without a beater bar.

This rug really ties my room together. The couch and the coffee table look so nice on it and it’s a perfect color for the room. It’s also very soft and good quality. Doesn’t shed either!. Hannah. Miami, FL. Mon Jan 26 2026

Bring warmth and sophistication to your home with this luxurious hand woven wool rug, meticulously crafted in India. Made from 100% premium wool, this rug combines timeless beauty with practical comfort, making it the perfect addition to any indoor space. The hand-made quality ensures every piece is a unique work of art, reflecting the skilled craftsmanship passed down through generations. Its low profile also makes it easy to clean and maintain, while the natural durability of wool offers lasting resilience and helps resist daily wear and tear, making it ideal for living rooms, bedrooms, or dining areas where you want a touch of comfort without compromising on practicality. With its versatile design, this rug complements a wide range of decor styles, from modern minimalism to classic elegance. Whether you're looking to define a cozy seating area or bring a layer of texture to your floors, this hand-tufted wool rug adds warmth, texture, and timeless appeal to any room.

The Collection by is a statement area rug made with natural undyed wool that reveals subtle color differentiation in creamy neutral tones. The rug is hand-woven with a labor-intensive soumak weave, alternating rows of thick and thin looped yarns for an organic, inviting texture. is made in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers’ communities.

So soft, high quality, and seriously gorgeous rug! I was hesitant because of the price, but the quality definitely justifies the value!. Ryan. Thu Nov 20 2025

The Collection by is a statement area rug made with natural undyed wool that reveals subtle color differentiation in creamy neutral tones. The rug is hand-woven with a labor-intensive soumak weave, alternating rows of thick and thin looped yarns for an organic, inviting texture. is made in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers’ communities.

So soft, high quality, and seriously gorgeous rug! I was hesitant because of the price, but the quality definitely justifies the value!. Ryan. Thu Nov 20 2025

The Vivora collection brings a bold yet minimal aesthetic to any space with its solid color design and subtle geometric patterns. Handloomed with a lush high-low texture, these rugs offer both visual interest and a soft, inviting feel. The striking colors make a statement while seamlessly blending into modern interiors. Built to withstand high traffic, it's a perfect choice for busy homes looking for a touch of style and comfort.

The Weatherstaff Collection is a vertically striped jute area rug with an organic look and feel, designed by Leanne Ford x Loloi. The earth-toned area rug features flatwoven jute that creates a ribbed texture horizontally, with stripes that are vertical—a playful combination. This collection is hand-woven of jute and polyester in India and GoodWeave-certified, ensuring our commitment to ethical production and the support of weavers’ communities.

Absolutely love this rug. It is well made and fits our space perfectly and the rich brown color really grounds the room. The pattern offers interest without distraction.. Anne. Glen Ellyn, IL. Mon Feb 09 2026